Tech connected. Lives protected.DES MOINES, Iowa – Midwest Alarm Services, a leading provider of life safety systems based in Des Moines, IA, has revealed its new branding with a new logo and tagline.

Doug Richard, President of Midwest Alarm Services, announced the rebrand saying, “Our company has grown and evolved over the past 70 years, and we wanted to develop our brand to accurately depict who we are as a company today. The new tagline, Tech connected. Lives protected., exemplifies the importance of what we do at Midwest Alarm Services. We provide the most advanced life safety technology solutions, designed, connected, and supported in the most human way. Our new logo illustrates this as well. The red line represents fire/alarm and the human heart beat as “lives protected”.

While the look of Midwest Alarm Services is changing, service is not. Midwest Alarm Services is committed to providing clients with most advanced life safety technology solutions and the highest level of service today and always.

ABOUT MIDWEST ALARM SERVICES: Established in 1950, Midwest Alarm Services is a family-owned company specializing in life safety technology solutions across four states. The company is a leading NOTIFER dealer, and provides the most advanced life safety systems and services including card access systems, fire alarm systems, fire extinguishers/hoods, fire inspections, master clock systems, monitoring, nurse call systems, system design/layout and video surveillance. For more information about Midwest Alarm Services, please visit